eye movement- the typical eye moves left to right and top to bottom.
controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
the eye tends to gravitate towards areas of complexity first. in pictures of people, the eye is always attracted to the face and particularly the eye.
light areas of a composition will attract the eye, especially when adjacent to a dark area.
Diagonal lines guide eye movement
Fonts
no more than 2 fonts total--->compliment each other
avoid uppercase
chose the right font--->fits theme and tone
do not over use fancy or complicated fonts--->don't use as body text, use as headline
www.typography.com/email/2010-03/index.htm
visual hierarchy
will establish a focal point based on their importance to the message thats being communicated
a crucial part of the design process is to establish an order of elements, a visual structurem to help the viewer absorb the information provided by a design
what do i want my viewer to look at first, 2nd,3rd....ect
Diagonal lines guide eye movement
Optical Center is where the eye directly goes when it looks at a page (not direct center, slightly to the left)
Compelling elements pull your eye in
Eye makes a sweep of the page normally in a z pattern
As a designer its your job to lead the viewer through the page
Fonts
no more than 2 fonts total--->compliment each other
avoid uppercase
chose the right font--->fits theme and tone
do not over use fancy or complicated fonts--->don't use as body text, use as headline
www.typography.com/email/2010-03/index.htm
visual hierarchy
will establish a focal point based on their importance to the message thats being communicated
a crucial part of the design process is to establish an order of elements, a visual structurem to help the viewer absorb the information provided by a design
what do i want my viewer to look at first, 2nd,3rd....ect
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