Thursday, April 26, 2012

#19 research & inspiration

although this one used the same font as the very last one.... it still captured my attention

this one favored me a lot because the hair would be an interesting background for the logo inside the hair.

this one was interesting because the font made the logo look very strong in a sense

i liked this one because it incorporated a flower with the "L" of looks

the way they incorporated the texture of clay in the actual word was interesting









Tuesday, April 24, 2012

Stationary Package

the printed pieces that a company utilizes for communication purposes

when establishing a business it is very important that all communications are well coordinated and that the message of the organization is presented consistently

includes business card, letterhead and envelope

an essential part of a stationery design.  when you hand someone your business card, they will form an immediate opinion about your company. your business card does more than tell people how to find you: it says something about your company--- its mission its culture and its goals. everything from the colors fonts the texture shade and gloss of the paper your print on says something about you

typically includes:
logo
company name
employee name
title
phone number
fax number
email address
company address
web address



design tips:
must be 2"x 3.5"
horizontal or vertical orientation
check for accuracy
check for unity...continuity among other pieces



letterhead---a printed piece of paper used to send letters, memos, ect
typically includes:
logo
company name
company address
phone number
fax number
web address

design tips:
must be 8.5x11 (standard)
must be vertical orientation
must leave room to write the letter, memo,ect- big empty space in the middle
check for accuracy
check for unity...continuity among other pieces

envelope
the packaging that contains the letter/form when being mailed

standard #10 envelope


typically includes:
logo
company name
company address

design tips:
must be 9.5x4.125
horizontal or vertical orientation
must leave room for recipients address and stamp
check for accuracy
check for unity..continuity among other pieces


Thursday, April 12, 2012

Logotypes

  • Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
  • referred to as LOGO
  • includes hieroglyphics, coats of arms, watermarks and development of printing
  • in early industrial revolution photography and lithography contributed to advertising 
  • in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
  • arts were expanding
  • by 1890 the US has 700 lithographic printing firms and employed 8000 people
  • childrens books, newspapers, and periodicals
  • literacy rates increased as the prices of printing decreased
  • by 1950 Modernism became an international movements
  • modernism formed a powerful toolset for a new generation of graphic designers
  • LESS IS MORE
  • logo design is one of the most difficult to perfect
  • logos need to be simple, with personality


5 principles of effective logo design
-simple
-memorable
-timeless
-versatile
-appropriate


four color process
techinique for printing with full color. the four colors reproduce all colors of the spectrum when mixed in proper proportion. also called full colr printing
spot color
method of specifying and printing colors in which each color is printed with its own ink. effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors
pantone matching system
colors tend to follow trends just like fashion


combination mark   graphics with both text and artwork usually the company name


iconic/symbolic---compelling yet uncomplicated images that are emblematic of a particular company or product
more abstract...not full detail
really simplifying


wordmark....when you just use the word or company name as a whole...
lettermark-just using initials...