Thursday, April 26, 2012

#19 research & inspiration

although this one used the same font as the very last one.... it still captured my attention

this one favored me a lot because the hair would be an interesting background for the logo inside the hair.

this one was interesting because the font made the logo look very strong in a sense

i liked this one because it incorporated a flower with the "L" of looks

the way they incorporated the texture of clay in the actual word was interesting









Tuesday, April 24, 2012

Stationary Package

the printed pieces that a company utilizes for communication purposes

when establishing a business it is very important that all communications are well coordinated and that the message of the organization is presented consistently

includes business card, letterhead and envelope

an essential part of a stationery design.  when you hand someone your business card, they will form an immediate opinion about your company. your business card does more than tell people how to find you: it says something about your company--- its mission its culture and its goals. everything from the colors fonts the texture shade and gloss of the paper your print on says something about you

typically includes:
logo
company name
employee name
title
phone number
fax number
email address
company address
web address



design tips:
must be 2"x 3.5"
horizontal or vertical orientation
check for accuracy
check for unity...continuity among other pieces



letterhead---a printed piece of paper used to send letters, memos, ect
typically includes:
logo
company name
company address
phone number
fax number
web address

design tips:
must be 8.5x11 (standard)
must be vertical orientation
must leave room to write the letter, memo,ect- big empty space in the middle
check for accuracy
check for unity...continuity among other pieces

envelope
the packaging that contains the letter/form when being mailed

standard #10 envelope


typically includes:
logo
company name
company address

design tips:
must be 9.5x4.125
horizontal or vertical orientation
must leave room for recipients address and stamp
check for accuracy
check for unity..continuity among other pieces


Thursday, April 12, 2012

Logotypes

  • Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
  • referred to as LOGO
  • includes hieroglyphics, coats of arms, watermarks and development of printing
  • in early industrial revolution photography and lithography contributed to advertising 
  • in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
  • arts were expanding
  • by 1890 the US has 700 lithographic printing firms and employed 8000 people
  • childrens books, newspapers, and periodicals
  • literacy rates increased as the prices of printing decreased
  • by 1950 Modernism became an international movements
  • modernism formed a powerful toolset for a new generation of graphic designers
  • LESS IS MORE
  • logo design is one of the most difficult to perfect
  • logos need to be simple, with personality


5 principles of effective logo design
-simple
-memorable
-timeless
-versatile
-appropriate


four color process
techinique for printing with full color. the four colors reproduce all colors of the spectrum when mixed in proper proportion. also called full colr printing
spot color
method of specifying and printing colors in which each color is printed with its own ink. effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors
pantone matching system
colors tend to follow trends just like fashion


combination mark   graphics with both text and artwork usually the company name


iconic/symbolic---compelling yet uncomplicated images that are emblematic of a particular company or product
more abstract...not full detail
really simplifying


wordmark....when you just use the word or company name as a whole...
lettermark-just using initials...



Tuesday, March 20, 2012

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?
printing with movable type

Post a photo of the Gutenberg Press.
How did the printing press work?
ink was rolled over the movable hand set of black letters that pressed against a piece of paper
What motivated Gutenberg to find a better way of creating books?
his love for reading
Why did Gutenberg experiment with metal type versus wood type?
the woodcuts were not durable enough

Post an example of movable type in a type case.
What is moveable type?
system of printing that uses moveable components to reproduce the elements of a document
What is a matrix?
hard metal hammered into softer copper bar, the placed in a mold and created to make all the letters more uniform
What ink did Gutenberg develop that he used specifically for the printing press?
oil based ink
What is paper made from? Where did paper originate?
made from wood pulp originated in China
What is a "substrate"?

Who did Gutenberg seek to help with the invention of the press? 
Close to the end of the 5 years, what happened? 

John Just, Just sued Gutenberg and received all the printing materials What was the first book he printed?Post an example of this book.
the bible
How did the Gutenberg Press impact communication?
 
perfected script and made it easier to read, faster and cheaper, current events could be spread easier, different languages of the same book could be made

Who introduced the printing press to England?
William Caxton
What was the early form of newspapers?
news week
When was the first news weekly published? What was it called?
the boston news weekly
What kind of press was built in the US in the mid 1800s?
cast iron and steam powered

Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
papers
Which printing process is the Gutenberg press an example of? Briefly describe the process?
relief printing

Post an example of an intaglio press.
What is intaglio printing and how is ink transferred?
ink is applied then rubbed with a cloth to remove access

Post an example of a screen (porous) printing press.
What is porous printing and how is ink transferred?

basic stencil process
Post an example of a lithography printing press.
What is lithography and how is ink transferred?
printing from a flat surface

Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today?
offset
How do printing presses used today compare to the Gutenberg Press?
many types, and it is much more precise and detailed for each specific type
Describe four-color process printing using CMYK?


partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks "subtract" brightness from white.

The Codex and the Illuminated Manuscript | 1st century AD

Post an example of a scroll.



What were the drawbacks of the scroll?allowed only sequential usage, reader must read the text in the order it was written



Post an example of a codex.
What is a codex?
new ways to put together handwritten pages...covered and bound collection of handwritten pages...a book.
"Codex" is derived from the Latin meaning "block of wood". Why?
was compact, sturdy, and easy access
What is the difference between "sequential access" and "random access"?
one can go to any point in the book to find information..in a scroll one must go all the way through it
What were the advantages of using the codex?
open flat at any page, easier to organize in libraries since you can write the name on the spine.
What helped spread the use of the codex?
rise of Christianity and the bible utilized it
What replaced papyrus? Describe the process used to create it?
the codex, or a book. made from animal skin, hair, fat, skin was smoothed out, hide was soaked in water, calcium, flour, salt added, then skin was stretched out, flattened, and dried 

What is vellum?
finer qualities of parchment, skins or young crows
Name several examples of current technology that utilizes the format of the codex?
digital books such as the kindle and ipad
What led to a period of cultural and economical deterioration?

the decline of the roman empire
Post an example of an illuminated manuscript.




Who began creating books by hand, taking the creation to an art form?
monks
What does "illumination" refer to? What was included in this ornamentation?
the borders, illustration and ornamentation in each text. Initials of chapters and paragraphs, paintings in margins borders, and around text.
What tool was used for creating the illuminated manuscripts?
quills
Why were these manuscripts reserved for religious purposes?
the work was laborious and hard....and was used during Christian masses
What is craftsmanship? Why is it important?

the detail and neatness of each book.